We plan, execute, and manage MDF-funded campaigns that drive measurable pipelines – connecting vendor investment directly to revenue outcomes across EMEA.
From global vendors allocating MDF to partners activating growth in-market.
MDF doesn’t fail because of budget, channels, or intent. It fails because it’s treated as a spend – not a system.
Funds allocated without clear revenue ownership
Campaigns optimised for activity, not pipeline
Partners lacking execution capability
Limited visibility into ROI
Inconsistent outcomes across regions
Persuade exists to fix that – structurally.
We are a revenue infrastructure partner.
We design and operate MDF-backed demand systems that connect vendor funding to real pipeline – combining strategy, targeting, messaging, and execution into one accountable engine.
That means:
No wasted budget. No disconnected campaigns.
We work with:
Typically:
MDF-funded campaigns that convert into pipeline
Higher partner engagement through structured execution
Improved visibility into fund utilisation and ROI
Consistent performance across markets
Each outcome is driven by process – not one-off campaigns.
Persuade operates across:
With deep understanding of:
We don’t run isolated MDF campaigns.
We build scalable, region-aware revenue systems.
We connect funding directly to pipeline
We prioritise revenue outcomes, not activity
We align vendors and partners operationally
We build repeatable systems - not one-off campaigns
We provide full transparency into performance
This is not MDF spend. It’s revenue infrastructure.
If you need MDF to generate a real pipeline – not just reports – let’s talk.
