GTM Consulting

Go-to-market clarity, before you spend on execution.

Most GTM problems aren’t execution problems. They’re clarity problems, unclear positioning, unclear ICP, unclear ownership between marketing and sales. Fixing that with more campaigns just produces more noise, faster.

Persuade’s GTM consulting engagements diagnose what’s actually broken in your go-to-market motion, strategy, targeting, messaging, handoffs and give you a clear, sequenced plan to fix it. Sometimes we hand that plan to your team to run. Sometimes we run it with you.

What are you looking to solve?

We work with B2B leaders who know something in their GTM motion isn’t working, but need an outside, structured view before committing a budget to fix it. Common starting points:

Pipeline has stalled and no one's sure why

Marketing and sales don't agree on what a qualified lead is

You're about to scale spend and want the strategy right first

A previous agency or hire didn't deliver the system you needed

Leadership wants a GTM plan they can actually hold people to

If you need answers before you need activity, GTM consulting is the right starting point.

Who this is for

Persuade’s GTM consulting model works best with:

  • Founders and CEOs who need an outside view before scaling GTM spend
  • CROs and Sales Directors trying to diagnose a stalled or inconsistent pipeline
  • Marketing leaders who need a strategy sales will actually trust
  • Companies re-evaluating their GTM motion after a leadership change, funding round, or new market entry
  • Teams that want a plan, not a deck that never gets used

This isn’t a generic audit. It’s a working diagnosis, with a plan attached.

Our GTM consulting framework

Every engagement is structured, evidence-based, and built to leave you with something you can act on immediately.
We review your current motion, your positioning, ICP, channels, pipeline data, sales-marketing handoff, to find where it’s actually breaking down.
We test your assumptions against real buying behaviour, not internal opinion, to confirm who you should be targeting and why.
We build a sequenced GTM plan – priorities, channels, messaging, and ownership – mapped to your growth stage and resources.
We work directly with marketing and sales leadership to get sign-off on definitions, targets, and handoff criteria.
You receive a plan built to be run by your team, by Persuade, or by whoever you choose.

Why B2B leaders bring Persuade in to consult

We diagnose before we prescribe

We ground strategy in buyer reality, not templates

We build plans your sales team will actually trust

We stay vendor-agnostic on execution

We've operated GTM systems, not just advised on them

We’re not selling you a framework off a shelf.

Get clarity before you commit budget

If your GTM motion needs a clear-eyed diagnosis and a plan you can act on and not another campaign built on guesswork – let’s talk.