Persuade helps vendors and partners put Market Development Funds to work. We plan, run and report on MDF campaigns from proposal to proof of performance, so the money gets used, and used well. This is MDF management built for revenue impact.
Too much MDF goes unclaimed, or gets spent on activity that’s hard to tie back to revenue. Partners don’t always have the time or team to run campaigns, and vendors are left asking where the money went.
Persuade takes the work off both sides of the table.
We help teams:
The result is MDF that works harder, and a stronger case for next quarter’s allocation.
We shape campaign plans around the vendor's goals, your target accounts and the fund's requirements, then prepare the proposal for sign-off.
We run targeted, multi-channel campaigns with SDR follow-up, so engagement turns into real conversations with decision-makers.
We track results and pull together the reporting and evidence needed to claim funds and show return on investment.
Persuade exists to make vendor funding count. We bring structure, execution and accountability to MDF, so funds are claimed, campaigns perform and both vendor and partner can see the pipeline it creates. If you have MDF to spend, Persuade is built to make it count.
