IT Reseller Marketing

Stand out when you sell the same technology as everyone else.

Persuade helps IT resellers, VARs and solution providers win new business. We build targeted marketing and outbound programmes that position your expertise, not just your vendor list, and put you in front of the buyers who need it. This is IT reseller marketing built for revenue impact.

Marketing that sells your value, not just your vendors

Your competitors carry the same brands, the same products and often the same price lists. What sets you apart is your expertise, your service and your relationships, but that’s hard to get across in a crowded market.

Persuade helps resellers make that difference obvious.

We help teams:

  • Position their services, certifications and expertise clearly
  • Reach new accounts beyond their existing customer base
  • Make full use of vendor partnerships and available funding
  • Turn marketing activity into qualified sales conversations

The result is a reseller that wins on value, not on price.

Reseller growth, without the internal strain

Persuade delivers managed marketing programmes built around how resellers sell.
Positioning & Targeting

We define your ideal customers and sharpen your message, so prospects understand why to buy from you, not just what you sell.

Outbound & Campaign Execution

We run targeted multi-channel campaigns with SDR follow-up, booking meetings with IT and business decision-makers.

Vendor Alignment

We help you plan campaigns with your vendors, tap into MDF and co-op funds, and report back on results.

A growth partner for IT resellers

Persuade exists to help IT resellers build a pipeline that doesn’t rely on price or vendor leads. We bring strategy, campaigns and execution to reseller marketing, so you win more of the right business. If you resell technology and want to grow on your own terms, Persuade is built to help.