Persuade helps enterprise software companies expand across the Nordic region through fully managed, performance-driven sales development.
We book qualified meetings with senior decision-makers inside enterprise organisations — so your sales team can focus on closing deals and driving revenue. Our outsourced SDR service removes the cost and complexity of hiring, training, and managing an in-house team, giving you a faster and more scalable way to grow pipeline in the Nordics.
Selling into the Nordics requires more than generic outreach. Buyers expect relevance, clarity, and credibility — and they move quickly when the value is clear. We understand the business culture across Sweden, Norway, Denmark, and Finland, and tailor your outbound strategy to match local expectations, decision-making styles, and communication norms.
Our SDRs are university-educated, fluent in professional English, and operate within Nordic-friendly time zones. They’re trained to communicate with a consultative tone, adapt to different buyer personas, and engage executives with confidence — while staying aligned to your brand voice and positioning.
Whether you’re entering the Nordics for the first time or your current outbound approach isn’t delivering, we provide a predictable way to generate qualified opportunities. Meetings are booked directly into your calendar, so your team stays focused on high-value sales conversations — not prospecting and follow-ups.
We work exclusively with software companies selling complex, high-value solutions into enterprise organisations across the Nordics, including:
Enterprise Software | FinTech | RegTech | Payments Technology
We recruit from South Africa’s exceptional talent pool — a proven source of motivated professionals who perform in enterprise sales environments.
Every SDR goes through a rigorous selection process, structured onboarding, and continuous coaching based on clear performance metrics — ensuring high-quality outreach and consistent improvement over time.
We deliver a ready-to-operate SDR team that integrates smoothly with your sales organisation.
You get qualified meetings with the right decision-makers — without adding management overhead. Alongside pipeline generation, we provide market feedback, campaign insights, and actionable recommendations to improve messaging, targeting, and conversion rates over time.
We collaborate closely with your sales and marketing teams to build an outbound playbook designed specifically for the Nordics.
This includes:
Our SDRs are trained on your value proposition, objection handling, and industry context — so they can represent your brand with confidence in every conversation.
Yes. Our outsourced SDR model is built to scale as your Nordic expansion grows. We can increase outreach volume, add SDR capacity, and refine targeting by country or segment — without you needing to hire and manage additional internal headcount.
Pricing depends on your goals, target countries, outreach volume, and SDR coverage needs. We offer flexible packages based on the scope of your Nordic expansion and the complexity of your sales cycle.
We’ll recommend the best setup after a short discovery call.
Most clients can launch within a few weeks. We move fast, but we make sure the essentials are in place first — ICP, messaging, cadences, handover process, and KPIs — so outreach starts strong and delivers qualified meetings early.
Our SDRs operate in professional English and are trained to engage Nordic decision-makers with clarity and credibility. If your strategy requires outreach in a specific Nordic language, we can explore the best approach based on your target market, personas, and channels.
