Persuade helps enterprise software companies expand across Africa and the Middle East through fully managed, performance-driven sales development.
We book qualified meetings with senior decision-makers inside enterprise organisations — so your sales team can stay focused on closing deals and driving revenue. Our outsourced SDR service removes the cost and complexity of hiring, training, and managing an in-house team, giving you a faster path to scalable pipeline growth.
Based in South Africa, we understand the realities of selling across Africa and the Middle East — from business culture and buyer expectations to decision-making dynamics and communication styles. That regional knowledge allows us to position your solution with precision and relevance, helping your outreach cut through and open doors that generic campaigns often can’t.
Our SDRs are university-educated, fluent in neutral English, and operate within your time zone.
They’re trained to adapt across local cultures and enterprise buying processes — ensuring every interaction is professional, culturally aware, and aligned with your brand voice.
We’ve launched and managed outbound campaigns across:
Southern Africa | West Africa | Anglophone Africa | The Middle East
Our approach is designed to reach the right executives, generate meaningful engagement, and produce measurable outcomes — not just activity.
We work exclusively with software companies selling high-value, complex solutions into enterprise organisations across the region, including:
Enterprise Software | FinTech | RegTech | Payments Technology
We recruit from South Africa’s exceptional talent pool — a proven source of motivated professionals who perform in high-stakes enterprise environments.
Every SDR is selected through a rigorous process, trained on tested outbound frameworks, and supported with continuous coaching based on clear performance metrics. The result: consistent quality, strong execution, and steady improvement over time.
We provide a ready-to-operate SDR team that integrates smoothly into your sales organisation.
You get qualified meetings with enterprise decision-makers — without day-to-day SDR management. Alongside pipeline generation, we also provide market intelligence, campaign feedback, and actionable insights to refine your messaging, improve targeting, and strengthen your go-to-market strategy over time.
We work closely with your sales and marketing teams to build a custom outbound playbook aligned to your goals.
This includes:
From there, we create a messaging framework and multichannel cadence — including personalised scripts, templates, and engagement strategies tailored to each persona.
We also set Sales Accepted Lead (SAL) criteria and KPIs to ensure alignment between SDRs and Account Executives, with full visibility into performance.
Our SDRs are trained on your value proposition, objection handling, and industry context — so they represent your brand confidently in every conversation.
Yes. Our outsourced SDR model is built to scale across multiple regions as your expansion grows. We can increase outreach volume, add SDR capacity, and tailor targeting and messaging by market — without you needing to hire or manage additional internal resources.
Pricing depends on your target markets, outreach volume, SDR coverage, and the complexity of your sales cycle. We offer flexible packages based on your growth goals — whether you’re entering one market or expanding across multiple countries.
We’ll recommend the best setup after a short call.
Most teams can launch within a few weeks. We move quickly, but we make sure the foundations are right first — ICP, messaging, cadences, handover process, and KPIs — so outreach starts strong and produces qualified meetings early.
Our SDRs are fluent in professional English and trained to engage enterprise buyers across the Middle East and Africa. If your strategy requires specific language coverage, we can assess the best approach based on your target countries, buyer personas, and outreach channels.
