Outsourced SDR teams built for enterprise software companies expanding into Africa and the Middle East.
At Persuade, we help B2B software companies connect with senior decision-makers across sub-Saharan Africa. Our focus is simple: generate qualified meetings and build a consistent sales pipeline — so your team can spend more time closing, not chasing leads.
Whether your current SDR efforts aren’t delivering — or you’re starting from scratch — we give you a predictable way to generate qualified opportunities. Meetings are booked directly into your calendar, keeping your pipeline active and your team consistently in front of the right prospects.
Based in South Africa, we understand how business is done across African markets. From cultural nuances to communication styles, we ensure your outreach feels relevant and credible — wherever your prospects are located.
Our SDRs are university graduates who communicate in clear, professional English and work within your time zone. They’re trained to adapt across industries, personas, and regions — while representing your brand with confidence and consistency.
We work with software companies selling complex, enterprise-level solutions across Africa and the Middle East — with experience in:
Enterprise Software | FinTech | RegTech | Payments Technology
We build SDR teams from South Africa’s outstanding talent pool. Every SDR is carefully selected, trained, and coached to perform in enterprise sales environments where professionalism, consistency, and quality matter.
We provide a complete SDR function that plugs into your sales process and starts producing quickly. You get:
No extra overhead. No complicated setup. Just outbound that moves your pipeline forward.
We start by aligning with your sales and marketing teams to build a focused outbound strategy based on your goals and regional priorities.
From there, we:
This creates a strong foundation for outreach that’s targeted, relevant, and scalable across African markets.
Yes. We can scale SDR capacity, region coverage, and vertical focus as your European pipeline needs expand.
Pricing depends on the SDR team structure, coverage requirements, and reporting needs. We’ll recommend the right program design after a short discovery call.
Launch timelines depend on access and alignment inputs, but typically follow a short setup phase: playbook alignment → campaign build → SDR launch.
Where required, we can support region-specific language needs depending on market scope and program design. We’ll confirm requirements during discovery and recommend the best approach
