If you’re running an SDR team, you need more than a script. You need a system for how your reps target, message, and engage. When you onboard with Persuade, we run a series of workshops to build the outbound playbook your SDR-team-as-a-service will operate from. It defines the strategy, targeting, and messaging your team needs to secure qualified conversations with senior decision-makers anywhere in EMEA.
Every campaign our SDR teams run is built on a playbook defining strategy, target market, messaging, and campaign goals.
The playbook trains the team and gives every campaign its framework. Building one properly takes around 100 hours of professional services time.
Persuade is your revenue infrastructure partner for outbound sales campaigns built across EMEA, engineered to deliver qualified pipeline, not just activity.
Our recruitment process is built to find A-team talent. We hire only the sales development reps who can operate at the level your pipeline demands.
Our SDRs know how to navigate the buying committees and layered decision-making structures that come with enterprise accounts.
Your playbook is built in collaboration with you and covers:
Outbound campaign strategy
Product messaging
Target customer definition
Outbound cadence
Opportunity handover process
Success metrics & KPIs
