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Running an IT business in today’s competitive marketplace is challenging. If you aren’t continually bringing in new clients, you could run out of business when you need it most. Using your website to attract customers works, provided you use proven IT lead generation tactics. If you’re unfamiliar with what this involves, here’s what you should know.
LEARN WHAT DRIVES THEM NUTS
What do clients find most annoying about working with IT? It brings out the worst in many people as it’s complex even if you aren’t an expert. Find out the “pain points” so you can create a customised offering that solves their problems. For example, if long waiting periods irritate customers, promise them a response in 15 minutes or less (as long as you can keep that promise). To find out what these pain points are, ask customers and website visitors to fill in an online questionnaire in exchange for a discount or free service quote.
ADD VALUE WITH CONTENT
A great way to get leads’ email addresses is to offer useful, downloadable content in exchange. Look at what your competitors are offering in their lead generation efforts and establish how you can add more value. If your clients are mainly in banking and finance, create content around topics relevant to them that’s easy to understand while demonstrating your IT expertise. You can also create content directly addressing their common IT frustrations.
USE MULTIPLE FORMATS
Have you considered using video to present lead bait content to prospects? Videos are useful for testimonials, product demonstrations and visual guides. If one of your services is too challenging to explain, show prospective customers how it works using animation or filmed footage of the process.
MAKE IT MOBILE FRIENDLY
Never forget that many of your leads are being introduced to your business via their mobile devices. Ensure that your website forms and landing pages are easy to navigate, read and fill in on a small screen. It’s not enough to make your website responsive; the images, fonts and sizing must be optimised for mobile viewing.
You now have enough tips to kick-start your IT lead generation efforts. If you can’t or would rather not do it yourself, turn to Persuade. We are a South African business that will successfully and effectively manage your lead generation for you. Contact us today so you can concentrate on servicing your clients, and we can take care of bringing more to you.
Related Tag: Lead Generation Business