Telemarketing companies are usually received by a resounding ‘no thank you’, however, there are the special telecommunications companies with strong a database of clients. There are strategies and guidelines that these companies have to follow in order to get a succes

Email marketing is one of the most popular forms of reaching out to leads and potential clients in the least intrusive way. This is mostly because they can unsubscribe from your mailing list or place your mails in their spam folders, both way its subtle and you want to engage them with your business and not

A lead is something business owners refer to when they have a prospective client why may buy in the future resulting in a sale. As you can imagine, any sale is profit for the business and this is why leads play such a vital role in the future success of a business. But if you want to find out exactly how a business lead database, numerous leads, can benefit your bu

Where a lead is the lifeblood of a business, customer service can be considered the heart and for many industries, customer service becomes a department of its own. One of the best ways to centralize certain customer service functions such as after-sale support is by creating a call centre. Not all businesses can afford to keep a call centre in-house due to property constraints, high wages for

Businesses in South Africa are waking up to the endless possibilities that modern-day marketing techniques offer them. Thanks to social media and the other marvels of the great wide web, there is no limitation in terms of customer reach. But that doesn’t mean that the South African market is impervious to direct marketing. Previously under-serviced and untapped markets provide innumerabl

Outsourced sales is a strategy that should be considered with an open mind and careful consideration. For businesses that need to take their products to the next level but don’t quite have the expertise for an effective sales cycle, outsourcing could open a few doors in the market place. While sales outsourcing is not