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Anyone can generate good quality leads , but conversions depend solely on how well you manage them in the funnel. The funnel is the most important part of any lead generation campaign. It is where you interact with your leads to convert them into customers.
Are you struggling to turn leads into paying customers?
Forewarned means forearmed, in this post we are giving some of the most common lead funnel mistakes that you might be doing and how to fix them.
Lead Funnel Mistakes to Avoid
As leads go down the funnel, they become mindful of your products and company. They have more interaction with your brand and show more interest in hiring your services or buying from you. The lead funnel is where sales intervene with the help of marketing to show the leads that purchasing is the best decision.
Here are 3 big mistakes that can ruin your lead generation campaign:
Your Lead Generation Funnel is Not Properly Mapped out
One big mistake business owners make is not having a clearly mapped out funnel.
If your funnel is not well mapped out, clear and simple, it will result in the loss of potential customers. Your goal is to make the process from lead to customer as quick and smooth as possible.
As they move through the funnel, the potential customers require different information based on their conversion path. If all the content you are sending is aimed at attracting them, they will be confused. They need specific support and content related to the product.
In short, you need to identify what content or support your leads will need at various stages of the process.
You Are Targeting the Wrong Audience
Another common mistake that harms the funnel conversion is when you are focused on quantity more than quality. If you tend to draw a lot of people into the top of the funnel, you will end up with a lot of people who are not interested.
As a result, this will not only affect your sales target but also consume more of your teams’ time. Whilst they should be focusing on the quality leads who are willing to make a purchase, they are spending time trying to convince people who were never interested. Therefore, you need to ensure you are targeting the audience that is most like to convert.
You Do Not Follow-Up with Leads
If you let leads go cold, they end up disappearing! For example, a lead has shown interest in your products and asked for a quote. After the quote was sent, no follow up was done and the lead went quiet. It is lost!
It is important to remember, not every lead is ready to convert! Most of them are only ready to convert after having numerous contacts with you. Your leads need to feel that you care about them more than about making the sale. You should not rush them, you should be patient and maintain good communication with them.
Spotted The Gap? Now Fill It!
Spotting the gap in your conversion funnel is not always easy! You will need to start by accepting flaws in your marketing strategy and from there work on improving them.
If you feel your lead generation funnel needs some optimization, why not let a third person look and advise what you could do differently? Call Persuade today! Our team of experts will give your business the boost it needs to convert leads quickly!