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“Leads are weak” and “Sales cannot close” – These phrases keep coming up during team meetings. What is the solution? How do you maximize results?
Over the years, there have been substantial changes in the business industry – Now sales are about marketing as much as they are about selling. Yet, in many businesses marketing team and sales teams perform separately, so there is little incentive for both departments to work together.
Without a correlation and partnership, both divisions are climbing separate mountains except they are trying to reach the same top, which is completely incoherent. Companies that have successfully aligned marketing and sales departments have seen rises in their revenue trajectories.
Advantages of Aligning Sales and Marketing in Your Business
Building a strong and long-lasting partnership between the sales and marketing department will stimulate businesses to go beyond and above their goals. Here are 4 key advantages of aligning the 2 departments:
- Agreement on strategy
Although the goal of your business may seem explicit, sales and marketing apply different strategies to the sales funnels.
Marketing focuses on seeking new sources of leads and building spark interest in your products/services to the target audience while sales implement strategies to turn leads into customers. Aligning both departments will bring a mutual agreement on the methods to put forward. Thus, resulting in higher conversion rates.
- Improved understanding of the buyer
Sales and marketing interact with potential customers differently. They tend to perceive and understand the buyers on different levels.
While sales have more personal knowledge based on direct interactions with the buyers, marketers understand the buyers’ behaviors within the industry. Therefore, aligning both teams will enhance the level and range of knowledge to reach more customers and close more deals. Moreover, it will improve the customer experience.
- Enhanced engagement with the buyer
We live in a buyer’s world. As a business, we need to aim at communicating effectively with our ideal customers, nurturing them with information that will increase sales, and create brand awareness.
Aligning marketing and sales will improve your company’s engagement with the buyer. Both departments will have a mutual understanding of the buyer, resulting in messages and contents being more relevant and valuable.
- Better qualified leads
Technology marketing has seen a higher customer abandonment rate because of the hesitation and length involved during the sales process. Not all leads are ready to buy your services/products.
A well-aligned marketing and sales system will allow the bidirectional flow of information. When leads are not sales-ready, they will return to marketing for more nurturing. As a result, potential clients will be better qualified.
A More Effective and Efficient Business
As established, an ideal alignment between sales and marketing is vital! When alignment is at its peak, your business will become more effective and efficient.
If you need help measuring the alignment between your teams, contact Persuade! We will help you build one-page sales and marketing plans. Our teams are well-aligned and share the same common goal – drive your company to thrive by providing more sales qualified leads.
Rest assured, we will help you plan for success, we will align your strategies to your objectives, and align you to your buyers!