Do You Know Who Your Ideal Customer Is?

In marketing, you will often hear that you must know who your target audience is to be effective with your marketing strategy.

Failing to define who your brand serves is one of the most common and costly mistakes of many entrepreneurs! While it is tempting to assume that everyone is your ideal customer, the reality can hit you abruptly and lead you down the “make no money” path.

The Value of Your Ideal Customer

If you talk to everyone, you are not talking to anyone! “Everyone” is not your ideal customer. Although your products or services can be used by a broad audience, you need to ask yourself – Which customers do your services or products resonate with?

Identifying your ideal customer is advantageous because it helps define where you do not just sell but win! If you sell your products to every single customer that can potentially afford it, you will experience negative feedbacks because of the false-fit. On the other hand, when you have an avatar of your ideal customer, you will know the target market worth pursuing a long-term relationship with (repeat clients).

Along with the increase in revenue benefits, the ideal customer profile will help you align your marketing and sales teams on the core value proposition and messaging of your product or service. When your teams know exactly who they are talking to and how to communicate with them, their efforts become much more successful.

As a result, your company will see quicker sales cycles and customer satisfaction. Additionally, you will be able to sell at your desired price because you are targeting the right profiles.

How to Identify Your Ideal Customer?

If you look at your target market, ideal customers already exist within it. Your ideal customer is a well-specified segment of the market that your business is aiming to sell.

To determinate the characteristics of your ideal customers, you need to start with any data you have collected about your best customers. Here are the steps you need to create your ideal customer profile:

• Analyze your product or service – What does your business do from the customer’s point of view?
• Outline your goals and core value – Identify existing customers. Do you feel happy with the type of customers you attract? Are they pleased with you? Are they bringing value to your products/services?
• Ask the right questions to accurately profile your target client and audience.
• Gather all the information you gather to map out your ideal customer profile

Need Help Creating Your Ideal Customer Profile?

You are not your audience! You should not examine them from where you are standing. You must step into their shoes to be able to market your products/services accordingly and gain their trust.

Many companies find the process of creating the ideal customer avatar daunting. They often rely on outsourced companies to help them.

Whether you are a small startup business, medium, or a large company with years of experience, at Persuade, our experts can help you! We aim to help your business grow and evolve in the right direction.