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There are several ways to generate leads for your B2B company. While some may work better for your business than others, it’s essential that all of the techniques you use yield high-quality prospects who will ultimately convert into sales.
Take a look at this list of six lead generation tips for B2B companies to increase your business’s exposure and revenue.
1) Use a CRM If you’re not using a CRM, it could be time to invest in one. A customer relationship management tool allows you to maintain relationships with existing customers while expanding your reach to potential consumers. Companies can automate the entire branding process through lead generation from initial outreach to engagement. With a CRM, you can collect customer data and use that information to automate your lead nurturing efforts, which is crucial for developing prospects into loyal customers.
2) Create Online Forms for Leads
When generating leads, you must capture pertinent information about potential consumers to increase your revenue. The best way to do this is by using online forms. If you have a website, it should be equipped with contact forms that allow visitors to submit their information efficiently. Capturing leads enables businesses to generate more traffic while building up the capabilities of a CRM, which ultimately increases revenue.
3) Update Your Website
According to a recent study, 45 percent of B2B marketers claim that search engine optimization (SEO) is the most effective lead generation form. This makes perfect sense as companies want people to find them as quickly as possible. If your website isn’t optimized for generating leads, now would be an excellent time to make changes. From updating your content to include keyword-rich phrases to promoting special offers and discounts, exploring new methods of generating leads can result in more sales for your business.
4) Build a Lead Gen Landing Page
A landing page is a marketing tool that allows you to build a list of leads and ultimately increase revenue. Typically, these pages have either a form of some type of offer as its call-to-action. The benefits offered from the client’s perspective are very straightforward: they get something in return to fill out a form on the landing page. For the company, it’s an opportunity to generate more leads and track responses.
5) Offer Free Trials of Your Product/Service
Lead generation can be boosted by offering your product or service trials and discounts, although they aren’t always cut and dry. There needs to be a specific call-to-action to get the consumer interested, so testing different offers is essential to see what works best. Some companies offer a free trial, while others offer a discount for signing up for their services. The idea behind this strategy is that if consumers are allowed to try your product or service before they purchase it, there’s a higher chance that they will end up buying it.
Conclusion
While there are many different methods to generating leads, you must pick the ones that best fit your company. Generating leads can be simplified by using a CRM, updating your website, and implementing lead gen landing pages.