July 10, 2019

Telemarketing: How to Make Successful Sales

Cold leads are calling prospective customers that have little to no awareness of your company. It may be difficult to convert them into buyers at first. However, there are beneficial techniques that will give you the best chances towards making a sale. Telemarketing services is used along with marketing to help expand a sale or to conduct market research. As long as you follow a procedure and take just a little time to rehearse, you’ll find that being a telemarketer is a very easy endeavor.

FIND GOOD LEADS

People today like to do business with individuals who are like themselves. It is critical to mirror the volume, tempo and tone of voice that your potential clients are using. To convert leads you’ll need to get out of yourself and into the moment with your customer.Take the time to build rapport. Without it, there is no trust, no qualifying and no closing. There are also other ways to source good sales leads like searching trade directories and buying legal lists. By doing so, this assures that customers fit your ideal profile giving you a better chance towards conversions.

LAW AND REGULATIONS

Telemarketing to consumers is governed by strict rules in many parts of the world. Therefore, you need to be particularly careful. It’s essential to abide by the National Do Not Call Registry. This prevents telemarketers from calling anyone who is included on the list. Make certain that you don’t make unsolicited calls, send emails or letters to individuals that are not interested in your offers. You must also comply with the Data Protection Act by not possessing any of their personal information.

HAVE A PLAN

Have a very clear goal. Be clear about what you would like to accomplish as soon as you make contact. It might not be a direct sale. But it could be a chance to offer a quote, send a brochure out or give a presentation. A significant part of an action plan is knowing who your target audience is and reaching out accordingly. Also, know your message. Memorize your script so you will not sound rehearsed or completely scripted, which can come across as insincere.

TRAINING

If working with a team, ensure that staff is properly trained. They should be quite familiar with the service or product they’re selling. Training should prepare them to answer questions about the background, products or delivery times. Always concentrate on the customer. Ask about their interests and the issues they may face while mentioning how your services could help them. Additionally, be confident and smile when you talk because it makes a huge difference.

FOLLOW-UP

Be persistent when following up with prospects. You can follow-up by sending emails, text messages, leaflets, direct mail and even through social media. Remember it’s always important to practice integrity and execute everything that was promised in your sales call. Measure your results by recording how many calls turned into conversions. Lastly, it’s a smart idea to analyze the different techniques used, so you’ll easily find out which method led to more successful sales.

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