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There is no denying that we are living in an information filled era. A place where, at the touch of a screen, we can access whatever we want. Transforming the scope of digital markets and business leads for our businesses is no different. This is where the drive for effective and efficient business lead solutions come in. We already have the information, so how can you go about in effectively utilising it in order for us to gain viable business leads in South Africa?
It all starts with taking control of the narrative. How we are able to tell real stories to potential prospects. Here are some ideas:
Four Ways to Tell The Best Stories For Your Businesses Success
Circumstances, Curiosity Characters, Conversation and Conflicts
We’ve all seen TED Talks. How these industry giants able to narrate just about anything, selling ideas and business insights with ease, and we all admire and desire to be like these pros. From what we’ve seen, these thought leaders always seem to lay out circumstances when beginning the journey of their storytelling. By setting the scene, creating contexts, through providing information, you are creating the foundation your audience will build their trust in your brand – and increases their chances of engaging with it.
Relate To Your Audience
Talk to your audiences about what they can relate to. It is important that your business keeps its humanity, as this is what your customers will engage with. Also, don’t be afraid to apologise if you’ve made a mistake, we all have our fair share of flaws and showing that you can recognise the mistake and fix it, not only makes your business grow, it makes it relatable.
Tap Into Human Emotions
Your business has an emotional story to it, andit is worth sharing in the right contexts – whether it is the drive to change an industry, or to help those who need it most. These narratives are what connect with people in a way that few others can.
Become Engaging
Once you have mastered these three above points, engage with your leads, or potential prospects. It’s best to first identify their needs that your product and service offer solution to, then focus on telling them how your offering brings that benefit into their lives.
These tips can help your business persuade potential leads into becoming your next and best clients. If you need help in getting your leads to convert, why not give us a call?
