November 16, 2020

How to Improve Your Sales Conversion Rate

The goal of any company is to increase conversions at every stage of the sales funnel! More customers mean more revenue. However, the trouble is – closing leads is easier said than done, no matter how hard you try.

Think about how much money you are spending on marketing and what your conversion rate is. Perhaps you are only converting 15 percent of your leads?

To obtain a high conversion rate, you need to have a powerful sales funnel.

What Is a Sales Funnel?

Sales funnel is a tool that helps you visualize where your leads are in the process of making a buying decision. The main objective of any sales funnel is to convert leads.

Quite often, businesses focus on converting prospects into sales right away. Instead, they should think of moving their leads through the funnel with a series of small conversions.

There are different parts of your leads funnel:

  • Top of funnel – this is the first stage of your potential customer’s journey. This stage is known as Awareness.
  • Middle of funnel – at this stage you need to educate your prospects with newsletters, videos or give them access to information which you want them to have. Additionally, this is when the prospects start considering your company.
  • Bottom of the funnel – At this stage, you need to persuade your potential customers that you have the perfect solution to their problems. You might quote them.

How to Increase Sales Conversion?

There are different ways to improve your conversion rate throughout your sales funnels:

  • Lead Scoring – it is the process of targeting the most qualified leads.
  • Tracking Conversions – to identify the best marketing methods, it is important to track conversion with Google analytics and CRM. For instance, testing email subject lines, blog post topics, and more.
  • AdWords Tracking – if you use AdWords, you need to test your headlines, keywords, landing pages, and call-to-action to get the best possible return on investment.
  • Strong Call-to-Action – All your content, including emails, blogs, paid ads must have a clear call-to-action.
  • Heat Mapping – Heat maps show you what your website visitors are doing and how much time they spend on your site.
  • Relevant and Timely Content – You need to ensure you are offering content that your target audience needs and cares about.
  • Lead Nurturing – You need multiple contact points for full lead conversion to happen. Getting a lead to close requires more work than qualifying them.
  • Know Your Sales Funnel – You need to know your sales funnel like the back of your hand.
  • Purchased Leads – It is common for companies to buy leads from a third-party provider. A combination of generated and purchased leads will increase your conversion rate.

If you are struggling to bring in high-quality leads through your programs, outsourced demand generation is a fantastic way to keep your sales pipeline full.

At Persuade, we can help you keep your pipeline full! We specialize in lead generation, database building, sales support, and more. Rest assured, we will help increase your sales! Contact us today.

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