February 4, 2021

Develop a Successful 2021 Sales Strategy

Sales Strategy

Let us start by agreeing that just hoping things will go back to the way they used to be is not an approach you can and should count on!

2020 has been a difficult year for most companies and the thought of making sales and reaching targets in the new year leaves many of us concerned about the future.

Good news is – the future of sales is not as obscure as you may think! It comes down to understanding the consumer, reaching your target audience at the right time and making the right decisions.

What steps can you take this year to be sure your business hits the ground running after being halted in 2020? 

Here at Persuade, we know the proven strategies that will not hold you back. We understand that selling is always challenging especially in the new era we are living in. Thus, we have put together some helpful tips on how to make your sales strategy more powerful this year.

4 Tips for a Strong Sales Strategy Plan

Creating a sales strategy is a complicated process and the worst thing you can is to copy-paste from another company or even better a competitor. You need to know what strategies are suitable for your business and how to adequately you can implement them. With that in mind, we have put together 4 simple tips that will help you get started:

  1. Review Your Ideal Customer Profile

2020 has been a difficult year and while 2021 should see a great change, you need to analyse your ideal customer profile and see if it is still relevant in the new world we are currently living in.

  1. Base your sales strategy on your current clientele

It makes sense to attract as much of your current clients’ repeat business as they have already shown they like your product and service. Furthermore, they have self-identified as your ideal customers by choosing you already. Accordingly, you need to create a sales strategy that sells them more of what you have to offer. In this way, you will be able to increase sales without increasing your marketing budget.

  1. Involve your team in the planning

Planning out a powerful strategy has to start with ascertaining what your company needs out of it. Decide the target you need to hit for the year, then the targets that you want to hit. This will enable you to form a functional strategy. You ought to discuss the plan among the managers and staff. Besides, if you provide each sales team member control over a specific portion of the sales plan, they will be more invested and committed, therefore the outcomes will be much better.

  1. Study the trends

When creating a new sales strategy, the best thing to do is analyse and consider all trends before coming out with a final plan. Take a look at the determinants which you considered in 2020 and 2019 and examine how they have directly and indirectly influenced your growth and overall performance of your company. Note that you should also take into account how your competitors performed in order to grow, improve or maintain your product or service. By analysing the trends, you will understand the situation you are in and how to rise from it.


A good sales strategy will help you easily attract and encourage people to make a decision. You need to find out and execute confirmed strategies to increase sales.

Hit the ground this year with a great sales strategy in place, talk to the experts at Persuade today! We are always on-hand to assist you.

Related tag: Prospecting in Sales

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