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If you have noticed a spike in calls received from telemarketers, it is because cold calling South Africa is turning heads as fast as it is turning sales. Telesales seem to be a trend of late and massive corporations swear by, so much so in fact that many companies possess their own cold calling department. Thankfully you don’t need to own your own one, you can hire a team of trained professionals to generate more sales for you. Here is why cold calling South Africa is so high in demand.
Far More Affordable
Cold calling agents are far more affordable than owing a marketing team or an advertising department. You pay for what you get rather than casting a net into the market and paying for each bite even the fish that aren’t edible as opposed to paying for the fish you can consume. Marketing departments require massive capital which is often hard found in start-up businesses. As an alternative, telemarketers are hired to follow potential clients and get them to bite by selling them something they never knew they needed.
Reach More Prospects
Telemarketers have an uncanny ability to start off with 10 leads and end up with 20. This is because they are so good at what they do, many sales made are often accompanied by the lead referring friends and family. This boosts sales and is one of the top two reasons why cold calling South Africa is trending today.
Customers Choice
Through a series of reviews and questionnaires it was discovered that customers prefer human contact rather than reading advertisements in the media. This is largely due to curiosity as the customers or leads have the opportunity to find out more about the brand from the telemarketer rather than sit with unanswered queries.
Telemarketers Mannerism
Telemarketers are calm, collected and thoroughly trained on your business. This gives them the advantage over you as they know how to deal with just about any situation where you may not have experience in. Their mannerism is all a part of their job which has made cold calling South Africa even more popular than any other form of marketing.
Technology and Demographics
Telemarketers have the advantage of using technology which they use to store the information obtained through each and every lead. They are at an advantage by adding the information into a database regarding job positions, ages, when a call back has been requested and so forth. The information plays a critical role in the future of your business as you can narrow down which group should be your targeted audience and there is always potential for future leads.
Cold calling South Africa has made such a positive impact on businesses is safe to assume the trend won’t be fading away anytime soon. We can see with the increase of businesses adopting this methodology that many more will be jumping aboard the gravy train.
