For many, the toughest leadership test is: how to bring a business back in an environment where a vaccine has yet to be found and economies are still spinning?

Without a doubt, the Covid-19 crisis has weakened businesses all over the world! It has changed the way people work and shop.

If your business is stuck right now because of Covid-19, don’t give up – learn how t

Compared to years ago, customers are no longer considered as unchanging and static. Now, they are fickle and ever-evolving.

They have become active participants in their purchasing journey, selecting products or services that suit their needs and which are particularly for them. Consequently, they expect their buying experience to be distinctive, engaging and personalized to their requi

As compared to years ago, today, businesses operate in a different world. One where human behavior is being influenced and changed by digital technologies – especially in purchasing choices.

Consequently, businesses cannot keep the strategies of yesterday if they want to stay ahead of the industry. The need to understand how and why buying behaviors through an empathetic lens can