Case Study

Discover How We Delivered a Predictable Stream of Highly Qualified Sales Leads that Continues to Optimise SAP's Channel Management Function.

SAP is a globally recognized ICT provider with a truly global footprint. They approached Persuade on the basis of its proven track record as the African outreach specialist, and were in need of a strategic market solution to boost their base of end-clients and partners.

The Problem

SAP wanted to access an increased number of highly qualified sales leads and partner recruitment opportunities to ensure the productivity of their sales team and channel managers. They needed a high degree of predictability in lead generation to drive the achievement of stated targets, goals and objectives.

The Solution

The Persuade team built a customised database of each and every ICT reseller in South Africa that matched SAP’s ICP (Ideal client profile). We achieved this through smart segmentation and expert-level strategic insights.

  • 1x email sequence created
  • 287 contact companies and decision

Campaign Results

72%

Open Rate

37%

Response Rate

25

High Quality Demos Booked