Case Study

Discover how we helped iKhokha build a campaign focused on creating and driving demand.

Ikhokha is a South African financial technology (fintech) company that provides mobile point-of-sale (mPOS) solutions. The company offers card payment acceptance solutions for small businesses and individuals who want to accept card payments using their smartphones or tablets

The Problem

iKhokha approached Persuade for assistance in segmenting their existing client base and mapping out companies that fit their demographic. They were looking for a scalable solution to fill their account managers diaries with high quality demo’s that could convert into long term solutions.

The Solution

We helped iKhokha build a campaign focused on creating and driving demand for their ecommerce and payment solutions through strategic vendors.

  • 1x email sequence created. 
  • 1350 companies identified as per criteria given

Campaign Results

87%

Open Rate

41%

Response Rate

92

High Quality Demos Booked