Case Study

How Persuade Pushed the Sales of Huawei, One-Way: Up.

Huawei is an internationally based cell phone provider and technology vendor. Specializing in developing phones, technology for B2C and B2B.
Huawei Africa was looking for a telemarketing approach to engage, land more clients for their b2b cloud solutions. They reached out to Persuade based on existing referrals made from other executives to engage with Persuade for its specialty in generating intent based leads

We formulated a strategy for Huawei to understand their ideal client profiles, type of accounts they wanted to attract using and leveraging account based marketing principles

In under a period of two months, we generated high intent based opportunities which resulted in 36 high – quality demos booked, and another 17 leads built for future engagement

The Problem

Huawei needed assistance in identifying new accounts for a new product offering under their B2B division. They were looking at helping companies transition to leveraging cloud backups for security, document management and more.

The Solution

  • 545 decision makers contacted
  • 1x email sequence created

Campaign Results


Open Rate


Response Rate


High Quality Demos Booked