Case Study

Learn How We Built Five Star a Lean, Clean, Lead Generation Machine.

Five-Star Media is a recognized video production company based in Johannesburg. Trusted by some of South Africa’s biggest brands and companies for creating content that connects audiences.
With a clear goal in mind, Five Star asked us to help target potential customers throughout South Africa. We helped them design, structure their ideal customer profile and the type of companies they want to engage with in a clear, defined map.
In a period of six months, we were able to generate 83 high quality demos.

The Problem

Five Star needed a predictable automated lead generation machine to generate high – quality intent based marketing qualified leads to keep their pipeline going in off seasons.

The Solution

  • 900 brand managers, marketing managers and CEOs identified
  • 1x email sequence created

Campaign Results


Open Rate


Response Rate


High Quality Demos Booked