Being in business means being in sales. You need to generate income to keep your company afloat and to do so means targeting a specific audience. Luckily for you, no one knows your business better and as a result you subconsciously already know what market you need to attract, we are just going to show you whereabouts this information is stored in your subconscious.

Not all small businesses can afford the generous capital required to drive a marketing research team and so they create business leads which generate just as much profit as a marketing team would while saving you the costs of hiring a team of professionals.

There are a number of ways you can do this and we take a closer look into what these leads are and how they create massive sales.

High Quality Blog Content

Whether you have a blog section on your website or you are entirely dedicated to a blog, the quality of your content is what attracts the reader, holds their attention and ultimately drives them to add a contribution to your sales by buying your services or product. The better your content quality, the bigger your targeted audience.

Content Management

How you distribute your content or how you ‘reach’ your readers is just as important as creating better content. There are several means business owners have used in the past to share their content with and this is through connecting with online communities which have already established a target audience through social media platforms, another is to create YouTube videos to share on the medium and either direct or teach your audience using these videos. Keep these videos short, roughly 15 to 20 minutes as no potential clients needs a history lesson.

Audio and Podcasts

Podcasts are becoming increasingly popular and provide the perfect channel of communication with potential business leads. Listening to your pitch targets an entirely different market as these potential leads are specifically targeted and most likely only shop through audio content.

Create Downloadable Guides

If you are selling a service, create content which is comprehendible and promotes user friendliness. People enjoy referring to directions or guides. This allows them the peace of mind they need to sign up with you and buy your product or services.

As you can see, through a number of various medium channels you have the ability to create new business leads and create massive sales. According to 2018 analytic statistics, some businesses created a following of over 200 000 in using the above strategies to create and generate new potential clients. Although these methods are long term and don’t generate new clients overnight, they do create a new database of clientele, they create loyal clients and are done so by you, the business owner.