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Importance of Having a Database of Prospects for Your Business

Having an email database for your business is still an effective method of generating leads. There is the option of buying a mailing list, but this is an easy route to take, and we understand why it would not be beneficial for your business databases. Such lists have changed hands between marketers and may end up in the prospect’s spam folder. This happens because the receiver never subscribes for emails from your business. Sending such emails might even get you into trouble with the authorities given the Spam Act, which is in place.

For you to genuinely increase conversions and develop a relationship with your prospects, you need to create your own mailing list from scratch. It may be a bit harder on this one, but you will end up with a list of individuals with an interest in receiving emails from you. You can employ the following strategy during the creation and management of your mailing list:

  • Have a client opt-in form for interested individuals
  • Have a few fields in your opt-in forms because asking for too much information may feel like an invasion of privacy
  • Segment your subscribers to ensure each gets a customized email to increase chances of conversion
  • Use dedicated email marketing apps in managing your email

Benefits of Having a List of Prospects

Having a list of prospects is important in leads generation and translates to profits in businesses in the long-term. Here are some of the benefits of having this list.

  • Building Relationships – A business may develop new relationships with prospective and existing customers.
  • Having a Good Image – Regular but not spammy emails to prospects and customers enhances the image of a business over time.
  • More Sales – This is the point of having a list in the first place. For customers who successfully make a purchase and is on a mailing list, the likelihood of them coming back is high.
  • Awareness – Prospects are likely to become customers once they become familiar with a business. Regular emails will give them the information they need.
  • Enhancing Customer Loyalty – Mailing lists provide an opportunity to offer exclusive offers and content to your subscribers, a great way of creating a fanbase. Fans are always better than customers are.

At Persuade Marketing, our business databases have over 350 000 unique contact details of businesses, governments decision makers and more for businesses in South Africa. Our Sales Leads Database consists of:

  • Type of industry
  • Type of management
  • Level of management
  • Geographic area
  • Size of company
  • Full contact info

We do not supply B2C data. All our data is focused on small-medium companies that need up to date prospecting data for sales and marketing focused on B2B only in compliance with POPI


Once off purchase R1.75 per record We do not do bulk discounts, or cheaper
NB// Minimum order 2 000 records
Admin fee of R250 will be applied to all orders

If you want to 10x your sales and lead generation call us today on 021-045-0819 Monday to Friday 09:00-16:00pm, alternatively fill out the form on the left and we will call you back.