4 Ways to Close Even the Most Difficult Deals

In sales, there is nothing more heart breaking than a qualified opportunity slipping through your fingers when reaching the last stages of the sales process – Closing the deal.

After spending time building rapport and a relationship with your potential customers, you cannot leave this in their hands. Once they have all the information, you have to be prepared to ask for the sale. However, you need to be careful! The techniques to close a deal are not as simple as you might think, especially when customers are very demanding or do not know what they want.

The Best Techniques to Close a Deal

Although you cannot control the behaviour of another person, but during a sale, you can still guide your clients. By taking the right steps, you will be able to convince your customers.

Here are some of the techniques you can adopt to close sales without much effort:

1. Be Confident about what you are selling– you need to be confident that your customers will buy from you because you have the best possible solution. Being passionate about your products or services is one of most effective tool that will help you seal the deal.
2. Emphasise the positive and eliminate the negative – You need to send only positive messages and keep out the negative ones by remaining optimistic even when dealing with the most difficult clients.
3. Focus on problems, not products– you need to understand that your client has a problem which you need to solve. It is not a question of whether they are ready to buy what you offer but if your products/services will help resolve their problem or meet their needs. You need to persuade them that what you are offering is the solution and that you aim at helping resolve their problem.
4. Focus on creating a relationship/connection– it is easy for your client to do their research and speak to many companies but they will not feel a connection with every company. You should not overwhelm customers with information which they can easily obtain, you need to talk about them. You need to ask them the right question, create a friendly relationship and earn their trust. They will buy from you because they trust you and believe you want to help them instead of selling only. Remember, you want to build long-term relationships with your clients.

Remember, Difficult Customers Can Be Profitable

Difficult customers are just part of the sales game. You can never get rid of the tough and indecisive ones but they can still be profitable. With a game plan in place, you can win them over.

To learn more on how to close more sales and deliver real value to your clients, schedule a short 30-minute call with Persuade! our team will contact you directly and help you.