A workable marketing plan is a must for any business to succeed in a world where everyone is clamouring for the attention of your target market. In the age of internet, every platform, site, and stream becomes a means to reach your future client. However, your competitor knows this too and while it might help to spend a substantial part of your cash flow on marketing, that doesn’t necess

The move to the digital age has certainly turned the tide to inbound marketing, but it’s not quite the time to chuck your file on Don Draper marketing methods into file just yet. There is still a substantial portion of the industry that requires a little bit of Mad Men advertising style, but timing and gauging your target market will be key to the success of this strategy. There are sale

Businesses need sales to survive. Sales need leads. Leads need sources. For business owners, the lifecycle of a lead should always be fluid in order to tap into the full spectrum of client buy-in. Without a customer’s buy-in, the business might as well close doors. Lead generation is the act of creating enough interest in a business in order to encourage purchasing its goods or services.

Inbound marketing is considered the modern equivalent of advertising and whereas, in the past, advertising firms were used to tap into the psyche of the consumer, content now takes its place. Content creators are responsible for more than just pushing a product or service. They need to be in the business of problem-solving. T

Growth is an integral process in the lifecycle of the business and well before the business is even established, business owners should already have an idea of the amount of growth they need to achieve year-on-year to meet their objectives. Part of the growth process is onboarding new customers, and in order to attract those new customers, businesses need to generate leads. While it may seem d

If you’ve gone through the effort of generating leads for your business through inbound or outbound marketing, there is some action that’s required on your part to ensure that those leads are put to good use. A business lead is the lifeblood of the company as it indicates that there are consumers out there who are not only excited about wha

If you’ve been exposed to any type of marketing or customer service products within the last 10 years, you will have heard the acronym CRM. CRM, or Customer Relationship Management, is an important component to gauge who your customers are and what their relationship is with the businesses. But before you’re even able to set the analytics of a great CRM tool to work, you’ll n

Whether you’re selling copywriting services to corporates or agricultural equipment to developing countries, creating business pipeline is part of the process. But before the sales discussion even takes place, you would need to know who to contact in order to pitch your service or product. Sometimes your leads build themselves without any input of your own, but for a very large chunk of

In order to make the most of lead generation, it’s important to know what the concept means. Lead generation is the process of converting a consumer into someone who may have an interest in your product or service. It is also an important source of revenue for a business and the proper application is important to turn a lead into a lifelong customer. Lead generation is not only a once-of