Email marketing might have a high ROI, but it’s still a hit or miss affair. No business wants customers to unsubscribe from their mailing list or even worse, delete their emails without reading them and flag them as spam. Research reinforces this, showing that the average email database shrinks by almost a fifth every year,

There’s nothing worse than investing in B2B lead generation, only to experience less than stellar results with only wasted time, money and effort to show for it. Finding quality business leads in South Africa is a problem many businesses face. Here are some common mistakes businesses make during B2B lead generation and how to overcome